Recently, the Guangxi Branch of China Southern Airlines innovatively launched the "Cloud-based Healthy Travel for New Food Trends in Agriculture" themed flight event on a flight from Nanning to Beijing. With an altitude of 10,000 meters as a unique stage, it opened up an "air passage" for the characteristic agricultural products of Fuchuan Yao Autonomous County to reach consumers directly, while also conveying the concept of a healthy lifestyle and contributing to rural revitalization.
After the flight took off, the flight attendants vividly told the ecological stories and cultural heritage of the Yao ethnic group in Fuchuan through the in-flight announcement, immersing the passengers in the scene of the Yao mountain orchards. The flight attendants transformed into "cloud promoters", holding trays to display the specialty dried fruits of Fuchuan. They explained to the passengers one by one from the strict selection of raw materials, traditional techniques to nutritional value. The passenger exclaimed, "Before, I only knew that Fuchuan navel oranges were famous. Today, I learned that the production of dried fruits is so meticulous, healthy and convenient!"
To enhance the experience, China Southern Airlines has specially set up a tasting session. The well-balanced sweet and sour taste has received high praise from passengers. The flight attendants simultaneously guide passengers to scan the customized QR code to directly access the "Agricultural Assistance Mall" jointly created by China Southern Airlines and Fuchuan, enabling them to enjoy "immediate tasting and one-click ordering". Data shows that during the event, the number of visits to the mall increased by 300% compared to normal days, and many dried fruit products were sold out.
The "Slow City Yao Li" brand, which is the focus of this event's promotion, integrates over 30 types of agricultural and specialty products such as Fuchuan navel oranges, Yao Mountain oil tea, and ecological fruits and vegetables through a wechat mini-program, building an integrated "production, supply and sales" platform. After experiencing it on the spot, the passenger said, "The mini-program has a simple interface, is easy to operate, has a professional design, and you can buy with confidence!" This cooperation with China Southern Airlines has further extended the sales scenarios to the cloud, broadening the market radius.
The person in charge of the event at China Southern Airlines Guangxi Branch stated that this theme flight is a deep practice of the "aviation + Rural revitalization" model. By transforming the cabin into a mobile exhibition hall and having flight attendants act as promotional ambassadors, not only do passengers feel the warmth of assisting agriculture during their journey, but also precise traffic flow empowers rural industries. In the future, China Southern Airlines plans to continue exploring new paths for the "cloud economy".
With the smooth landing of the flight, this 2,000-kilometer "aerial agricultural assistance Campaign" came to a successful conclusion, but the "cloud journey" of Fuchuan's good products has just begun. From an altitude of 10,000 meters to thousands of households, China Southern Airlines is writing an "aerial answer sheet" for rural revitalization with concrete actions.
